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Revlon Strikes License Deal with AllSaints

East London fashion brand is best known for biker jackets.

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By: Christine Esposito

Editor-in-Chief

Revlon has signed an exclusive global license agreement with contemporary UK-based fashion brand AllSaints Retail, Ltd. for the development, marketing, and distribution of fragrances and ancillary products.   Established in 1994 in, AllSaints is known for its iconic biker jackets and its East London attitude.   “We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection,” said William Kim, CEO of AllSaints. “Revlon's strategic...

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